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C6 Bank
C6 Bank lançou o Extrato de Carbono, uma calculadora que mostra quanto as compras feitas com o cartão impactam o meio ambiente. Para apresentar essa funcionalidade, criamos uma peça de OOH que vai além da comunicação: feita com uma tinta capaz de absorver CO₂ do ar, ela reproduz, na prática, a compensação de carbono oferecida pela calculadora.
C6 Bank launched the Carbon Statement, a calculator that shows the environmental impact of purchases made with its card. To introduce this feature, we created an OOH ad that goes beyond communication: made with a paint capable of absorbing CO₂ from the air, it brings the calculator’s carbon offsetting to life.
Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Daniel Magri e Renan Bulgari
C6 Bank launched the Carbon Statement, a calculator that shows the environmental impact of purchases made with its card. To introduce this feature, we created an OOH ad that goes beyond communication: made with a paint capable of absorbing CO₂ from the air, it brings the calculator’s carbon offsetting to life.
Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Daniel Magri e Renan Bulgari
