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C6 Bank
C6 Bank has introduced the Carbon Statement, a calculator that shows how much pollution card purchases generate for the environment. To demonstrate how this feature can raise awareness — and even encourage carbon offsetting — we created an OOH ad that goes beyond communication: it actively helps the environment with a special paint that absorbs CO₂ from the air.
Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Daniel Magri e Renan Bulgari
Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Daniel Magri e Renan Bulgari
