A NOVA KOPENHAGEN
KOPE
NHAGENA Kopenhagen queria fazer parte do dia a dia das pessoas, não só em momentos espeicias. Foi assim que nasceu seu novo posicionamento: "Quando tem, marca". Partimos de uma verdade sobre os produtos da marca para reforçar essa ideia: com Kopenhagen, até os dias mais comuns se tornam irresistivelmente deliciosos.
Kopenhagen wanted to be part of people’s everyday lives, not just special moments. That’s how its new brand positioning was born: “Quando tem, marca.” We built on a truth about the brand’s products to reinforce this idea: with Kopenhagen, even the most ordinary days become irresistibly delicious.
Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Guilherme Lemos e Angelica Pernau
Kopenhagen wanted to be part of people’s everyday lives, not just special moments. That’s how its new brand positioning was born: “Quando tem, marca.” We built on a truth about the brand’s products to reinforce this idea: with Kopenhagen, even the most ordinary days become irresistibly delicious.
Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Guilherme Lemos e Angelica Pernau