A NOVA KOPENHAGEN

KOPENHAGEN

Kopenhagen wanted to get closer to the consumer's everyday life. That's how the positioning emerged: when you have it, it's special. We used a truth about the products to reinforce the idea. When you have Kopenhagen, even the most routine days become incredibly delicious.

Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Letícia Kohanoski
DC: Guilherme Lemos e Angelica Pernau