A NOVA KOPENHAGEN

MITSUBISHI

Imagine being a Brazilian woman whose profession is to drive 350-horsepower off-road cars in one of the biggest competitions in Latin America, competing in the same category and on equal footing with male drivers. A journey that required you to challenge not only the physical and mental limits of the sport but also the barriers imposed by chauvinism in motorsport. Imagine overcoming all of this, but still having to read in the dictionary that the meaning of your profession, Driver (female driver), means loss, pain, and defeat.

Access: pilotamitsubishi.com.br

Agência: Tech and Soul
Copywriter: Jéssica Fernandes
DA: Bruno Oliveira
DC: Ricardo Andrés e Jhon Meza